BenCham, NCCC, DCCC, FBCS and SwissCham cordially invite you to join

'China’s Need for small Northern European Friends'

A TOP VALUE publication about doing business
with China in the longer term

The Offical Shanghai Book Launch
 by an 'Old China Hand' Mr. Frans van Gunsteren
 

Some personal views are given why the Dutch – and for that matter the Scandinavians or the Swiss – can do better than others in the match between what China needs in the longer term and what foreigners can offer. Moreover these small Northern European nations are culturally flexible and tolerant. Therefore "we" can seize our opportunities to cooperate with China.

These are some ideas Frans van Gunsteren introduces in his book on the future of Sino-European economic relations. Frans van Gunsteren, has 20 years of experience in the Far East, of which 10 were spent in China, including managing a major joint venture between Shell and the China National Offshore Oil Corporation (CNOOC) - the largest ever joint venture between the Chinese government and a foreign investor.

For a summary of this book please click here

Consul General of the Netherlands, Mr. Peter Potman will open the evening. The panel discussion on the book's content will focus on the opportunities for SME's in China. Therefore participating SME representatives are kindly asked to send in their questions. Ten of these questions will be subject of a panel discussion with Mr. Van Gunsteren, Mr. Mark Greeven (Assistant Professor at the Rotterdam School of Management), Mr. Huub Buise (Consul/Deputy head of mission at the Consulate General of the Netherlands) and two SME representatives.

Mr. Frans van Gunsteren
For the biography of Mr. Van Gunsteren, please click here

This event is sponsored by: