China accelerates into Europe: the yellow peril is near!
Will Chinese multi-nationals turn into global enterprises or will they have the same problems in adjusting to different cultures as global companies have in China?
Thursday, Novemer 11, 2010, 19.00 - 22.00
@
Westin Bund Center, Crown Lounge (5/F)
Introduction
BenCham is honored to invite you to this business seminar with mr. Jochum Haakma, Chairman of the Netherlands Council for Trade Promotions (NCH). Mr. Haakma will give us an excellent story based on his own experiences as lawyer, career diplomat and expert in the field of trade and investment Promotion and about his personal experiences with big Chinese investors in Europe including ECT (Rotterdam) and Huawei. His talk will centre around the “Perceptions of the European business towards the Chinese investments in Europe”. Expressions like “The Yellow Peril” are again found in the press.
For more information (in English) on NCH, please click here, or on the logo below.
Who should join
This event is especially helpful for managers of companies that have co-operations with Chinese companies, whose business stretches beyond the borders of China and for companies engaged in bringing Chinese investments to Europe.