Increase return on your marketing investment
"turn consumers into customers"
Tuesday, December 7th
19.00 - 21.00
@
Westin Bund Center, Crown Lounge (5/F)
Introduction
It might come as a surprise that BenCham invites the large, old and well respected TNT Post division TNT Mail China and the small, starting up Holaba together on stage. During the Dec 7th - evening seminar however it will become clear why it's only natural that we brought them together.
TNT Post started decennia ago - in the Netherlands - by delivering mail to identified persons living in the same house. And soon started a DM-business because when you have a name and an address you cannot only be reached by friends, family and neighbors but also by far away brands who want you to become their client. "Turn consumers into customers." With the DM-business model TNT Post started TNT Mail China Direct Marketing Services in 2006.
Holaba started in China last year only and tries to find - online - which brands you recommend (if you are a recommender of course) and also which brands are the most/least recommended within a given category.
Brands need both types of companies to achieve a better ROI on their marketing efforts. The costly mass media advertising is not dead yet, but its powers is fading away and replaced by more segmented targeted and even personalized media.
TNT Mail China and Holaba will explain you how they fit in this overall picture. And also what, how and why exactly do what they do.
P.S. During the evening Holaba will give a live demo of some of the data they gather. Attendees to the conference will get a username and password which will give them FREE access for 1 week to further dig into details.
Speakers
Mr. Anthony Hong, General Manager of TNT Mail China
Anthony Hong has years of experience in direct marketing industry. Before taking the GM position, Mr. Hong was in charge of planning, implementation and management of key accounts' projects. With rich experience of practical cases, he has his own view of data requirement and marketing strategies of various industries. Mr. Hong holds the MBA degree of Rotterdam Business School in Netherlands and he worked as senior consult for market research there.
Mr. Jan van den Bergh, Founder and Chairman Holaba
Jan van den Bergh got a Masters degree in Linguistics in the seventies in Belgium. He started working in advertising in 1978 as a copywriter and shortly after turned into a creative director and CEO. His 1st start up was Quattro in 1991 (which is now Saatchi&Saatchi-Brussels). Since 1994 he pioneered as an entrepeneur in interactive marketing and founded i-merge in 1998 (now www.boondoggle.eu). He's in China since 2006 and is (co-)founder, (co-)investor and Chairman of Holaba since 2008.