CANCELLED
The Benelux Chamber of Commerce in China is/are delighted to invite you to a SME event on Friday March 4 2011:
Branding in China’s eMarket-place
By 2015, the number of Chinese accessing the internet will be greater than the top 30 countries in the world combined.
The growth of eCommerce in China is doubling at least every 6 months.
Find out how to manage the branding of your product or service in a B2B, or B2C market place, where consumers have a myriad of no-cost outlets to express opinions (good or bad) and determine the ultimate success of your business, particularly now, when Chinese is the most commonly-used language on the world-wide web.
WHO SHOULD ATTEND? Those responsible for the success of their company in China, Marketing and Sales Management, Brand Managers, Social Media practitioners, Customer Relations and PR specialists.
Philip Beck - 贝曦贤
Philip has a 35 year career at C-Level positions in SME’s and publicly-listed companies across the advertising, digital media, eCommerce, marketing, recruitment and traditional media sectors in Asia-Pacific.
Since his first China experience in 1995, he has established JV’s, managed several internet start-ups, launched new brands and is currently Chairman of 51DianYue.com, an authorised re-seller for Taobao.com, that helps e-shopkeepers to optimise keyword selection, improve click-through-conversions-to-revenue and virtual shop design.