OFF-the-WALL | Journal of the Benelux Chamber of Commerce in China, Chapter Beijing


The Benelux Chamber of Commerce in China Chapter Beijing proudly presents BenCham's first magazine -- OFF-the-WALL, the first launch of which took place during the Benelux Gala Ball 2016 on 24th, September in Beijing. Handed over to the Belgium Ambassador and the Deputy Head of Mission of the Netherlands and Luxembourg, it was warmly welcomed and highly received.

In the first quarter of 2017, OFF-the-WALL will feature the Sino-Benelux Business Survey 2017, the key market trends that European small businesses should be aware of, opportunities for SME's e-commerce business through free trade zones and key legal updates for European SMEs. Aiming to provide an information sharing platform for BenCham's members, OFF-the-WALL is from the expert, to the experts and for the experts.

About the Magazine

Published on a quarterly basis, OFF-the-WALL is the official journal of the Benelux Chamber of Commerce in China. Now produced and designed fully in-house, OFF-the-WALL is the sole publication specifically for assisting Benelux business with an eye on China.

OFF-the-WALL Archieve 2016

Issue 1
Issue 2 


OFF-the-WALL Issue 3 will be launched on March 30th, 2017.

In this issue, we will have our focus on the interests of Benelux and European SMEs in China. The Chinese market has seen many changes in 2016, opening up new opportunities for European small businesses while demanding even more advanced local knowledge and experience. What are the key market trends that European small businesses should be aware of? What are the opportunities for SMEs’ e-commerce business through free trade zones? What were the key legal updates for European SMEs?

Also featured in this Issue:

  • Sino-Benelux Business Survey 2017
  • 45 years diplomatic relations 
  • Dutch Agri & Food exports achieve record high in 2016

Advertise in OFF-the-WALL

Reach 10,000 senior Benelux, European and Chinese business executives and government officials, and over 400 member companies of BenCham nationwide with the sole publication dedicated to assisting Benelux business in China.

Download OFF-the-WALL MEDIA KIT 2016 for more information on advertising opportunities or contact Iris van Dijk at

Liam Jazcii is OFF-the-WALL's Managing Editor and Marketing and Communications Manager at BenCham - for feedback, questions or contributions please contact him at at  +86 (10) 8523 6101 or via email at


Advertise with us in ISSUE 3 before March 24th to increase your exposure and publicity among the Benelux Business community!