CSR has become an indispensable element of doing business. Communicating your company¡¯s beliefs, activities and achievements with regards to CSR is a business activity that should not be overlooked. The integration of CSR in your companies¡¯ activities and marketing plans has great impact on business outcomes and the way your company is perceived by its stakeholders. Despite the growing importance of CSR communication, organizations still have to learn how to communicate their CSR and how to use it as a business tool to strengthen brands.

To help your company communicating its CSR and to help you using it as a brand value creator, BenCham has found two specialists in these fields: Mr. Gabor Holch will show you how to focus and set a clear objective for CSR communication that supports your overall business strategy. Mr. Bart Berende will talk about the three levels in CSR communication with the different values and characteristics to enhance the strength of your brand.

Speakers

 


Mr. Gabor Holch    General Manager, Campanile Consulting/ASI China

Gabor Holch has spent 15 years linking opportunities across cultural boundaries. He started his career in international development programmes (United Nations and OSCE) before coming to China in 2002. With his team of consultants, he provides leadership, cross-cultural and communication consulting services. Gabor is the only non-Chinese member of the China Association of Certified Management Consultants. He has published academic journalistic articles in China and several European countries, and recently a volume on Asia-Europe relations.

 

Mr. Bart Berende    Mattmo | brand value creators